LAKI ACTIVE
Privacy Policy
Effective Date: April 29, 2019
1. Introduction
At LAKI Active ("we," "us," or "our"), we respect your privacy and are committed to protecting it. This Privacy Policy explains how we collect, use, and protect your personal information when you visit lakiactive.com (the "Site") or make a purchase from us.

This policy applies to information we collect on our Site, in email and electronic communications with us, and when you interact with our advertising on third-party platforms. By using our Site, you agree to the practices described here. This policy may change from time to time — continued use of the Site after updates constitutes acceptance of the revised policy.

2. Children Under 13
Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will delete it promptly.

3. Information We Collect
We collect information you provide directly and information gathered automatically when you use our Site.

Information you provide:
Name, email address, phone number, and shipping/billing address when placing an order or creating an account
Payment information (processed securely — we do not store full card details)
Messages sent via contact forms, email, or survey responses
Information provided when registering for our ambassador or creator program

Information collected automatically:
Browser type, IP address, device type, and operating system
Pages visited, time spent on the Site, traffic sources, and referring URLs
Shopping cart activity and browsing behavior
Cookie and pixel tracking data (see Section 6)

4. How We Use Your Information
We use the information we collect to:
Process and fulfill your orders, including sending confirmations and shipping updates
Communicate with you about your account, purchases, or inquiries
Send marketing emails and SMS messages (only if you opt in)
Serve personalized ads on Meta, TikTok, and Google based on your browsing activity
Improve our Site, products, and customer experience
Detect and prevent fraud or unauthorized activity
Comply with legal obligations

5. Sharing Your Information
We do not sell your personal information. We may share your data with trusted third-party service providers who help us operate our business, including:
Shopify — our e-commerce platform (shopify.com/legal/privacy)
Meta (Facebook/Instagram) — for advertising and pixel-based retargeting
TikTok — for TikTok Shop and pixel-based advertising
Google Analytics — for site analytics and performance tracking
Klaviyo — for email and SMS marketing
ManyChat — for automated messaging and lead tracking
Shipping carriers (UPS, USPS, FedEx) — to deliver your orders

These third parties are only permitted to use your information as necessary to provide services to us and are contractually required to maintain confidentiality.

We may also disclose your information to comply with any court order, law, or legal process, or to protect the rights, property, or safety of LAKI Active, our customers, or others.

If LAKI Active is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

6. Cookies & Tracking Technologies
We use cookies and similar tracking technologies — including pixels from Meta, TikTok, and Google — to:
Remember your preferences and shopping cart between visits
Analyze Site traffic and user behavior
Serve relevant ads to you on other platforms (behavioral/interest-based advertising)

Technologies we use include browser cookies, Flash cookies, web beacons, and pixel tags. You can control cookie settings through your browser preferences. If you disable cookies, some parts of the Site may not function properly.

We do not control third-party tracking technologies. You can opt out of interest-based advertising from Network Advertising Initiative (NAI) members at optout.networkadvertising.org.

7. Email & SMS Marketing
If you opt in to marketing communications, we may send you emails or SMS messages about new products, promotions, and updates.
Email: unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any marketing email
SMS: reply STOP to any text message to opt out. Message and data rates may apply. Message frequency may vary.

We do not sell, rent, loan, trade, or otherwise transfer your phone number or SMS opt-in data to third parties for their own marketing purposes.

By entering your phone number at checkout and initiating a purchase, you agree that we may send text notifications for your order, including abandoned cart reminders.

8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes in this policy, unless a longer period is required by law. Order information is typically retained for a minimum of 5 years for tax and accounting purposes. You may request deletion of your data at any time (see Section 9).

9. Your Rights & Choices
You may contact us at any time to:
Access the personal information we hold about you
Request correction of inaccurate data
Request deletion of your personal information (note: this may require deleting your account)
Opt out of marketing communications

We will respond to all requests within 30 days. We cannot delete your personal information except by also deleting your user account, and we may retain certain data where required by law.

10. California Privacy Rights
California residents have specific rights under California Civil Code § 1798.83 ("Shine the Light") and the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information.

We do not sell personal information as defined by the CCPA. To exercise your California privacy rights, contact us using the information in Section 13.

11. Data Security
We implement industry-standard security measures to protect your personal information, including SSL encryption on all data transmissions. However, no method of transmission over the internet is 100% secure. You are responsible for keeping your account password confidential.

12. Changes to This Policy
We will post any changes to this Privacy Policy on this page and update the Effective Date at the top. If we make material changes, we will notify you by email to the address on your account. We encourage you to review this policy periodically.

13. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:

LAKI Active
Website: lakiactive.com
Email: info@lakiactive.com